Creating a business that serves others and not you is a recipe for burnout. I chatted with my friend Marcia this morning about her decision to close her beloved photo studio AND her next big moves.

Creating a business that serves others and not you is a recipe for burnout. I chatted with my friend Marcia this morning about her decision to close her beloved photo studio AND her next big moves.

The humans who my body finds most intellectually attractive are the ones who fuck with their craft like I’m not watching. It’s intoxicating. Like I’ve accidentally stumbled into a secret performance, something sacred and private, and now I’m in the audience, wide-eyed, thinking: How did I get so lucky to witness this?

It’s this feeling—this electric, gut-level certainty—that makes me scream, internally and externally: THIS IS FOR ME. THIS IS FOR ME. THIS IS FOR ME.

When someone is deeply immersed in their own relationship with their work, not focused on what they can get from the world but on what they can create within their own orbit, it’s magnetic. It’s like a gravitational pull that’s impossible to resist. They’re not begging for attention; they’re so obsessed with their craft that attention is simply a natural byproduct.

What’s Energetic Rejection, you ask? It’s when visitors come to your site and, rather than feeling welcomed and at ease, they sense that something’s off—like the digital home you’ve created isn’t quite ready for guests. It’s subtle, but it matters. Just as we notice when a physical space feels inviting or awkward, your visitors will pick up on your website’s vibe, too. And if the energy says, “Oops, not quite finished here,” it’s an invitation to click away instead of staying.

Your website is more than just a digital placeholder—it’s a space to connect, build trust, and showcase your unique magic. But let’s be honest: not every approach to creating a website is a fit for everyone. Website Week was designed to help the right people—those ready to put thought and heart into their online presence—craft a site that feels authentic and aligned. So, who’s it perfect for? And who might want to sit this one out? Let’s break it down.

What if the reason you don’t yet have what you desire isn’t because of the plan you’re following, but because you’re not yet the person who can hold it? Whether it’s running a marathon or charging premium rates for your work, the gap between where you are and where you want to be is often less about strategy and more about capacity. In this post, I’ll explore what it really takes to expand your capacity and grow into the version of yourself who can achieve—and sustain—the goals you’ve set. Spoiler: there’s no easy button, but there’s also no need to leap off cliffs without a parachute. Let’s dive in.

I don’t think many of realize just how much our way of relating to self and the world will affect our businesses. From my experience of working with hundreds of business owners over 10+ years, I’ve seen it more than not– the false belief that business is about business and not about us. Today, I’m sharing more about why I don’t work this way with my own clients any longer and how working with them to relate differently can make business more sustainable and successful.

The questions you ask shape the results you get. When it comes to building your website, asking the right questions can make the difference between a confusing, stressful process and creating something that truly works for you. In this post, I’m sharing four powerful questions to help you get clear on what you want, so you can build a website that feels like home and serves your audience beautifully.

Do you ever feel like your digital life is more chaotic than it needs to be? Subscriptions you don’t use, files scattered across your desktop, an email inbox overflowing with unread messages—it can all add up to overwhelm and wasted time.

That’s why I created this simple, effective spreadsheet to help you get organized and start the new year with clarity. It’s designed to make tracking your tools, decluttering your digital space, and staying on top of your subscriptions easy and stress-free.

As entrepreneurs and creators, we often move so fast that we forget the most important element of any space—whether it’s a physical home or a digital website: the human experience. When we design purely for efficiency or profit, we create spaces that feel cold and impersonal. But when we slow down and design with intention, focusing on how people will feel when they enter those spaces, we create connections that last. This simple shift changes everything—how people engage, how they remember us, and ultimately, how our businesses grow.

Entrepreneurship can be anxiety-inducing for so many reasons. You’re constantly putting yourself out there in the public eye, challenging stories you’ve held about yourself, and facing the never-ending pressure of money (enough said). The fear of rejection looms large, and you’re often left feeling like you need to put out 10x the effort you anticipated just to get the results you’re after. Then, there’s the learning curve—everything from tech to money management to business operations—it’s a lot.

All of this can be dysregulating for your body. You might find yourself stuck in a loop of avoidance, overwhelm, stress, worry, frustration, anger, or even disconnection. The daily experience of running your business can easily turn into a cycle of confusion, embarrassment, and disappointment. And guess what? That’s normal. But it’s also why grounding yourself becomes essential. It’s about learning to keep going while staying balanced and calm.

Enter: writing blog posts. Yes, blogging can actually help with all of this.

You know that feeling when you dive into a DIY project, convinced you can turn your living room into a Pinterest paradise, only to end up with a half-painted wall and a mysterious pile of screws? As women founders, we often carry the weight of doing it all—taxes, marketing, macrame—while pretending we have it all figured out. But what if we took a step back and embraced our inner beginners? In this post, we’ll explore the quirks of the DIY mindset, uncover common thought traps, and remind ourselves that asking for help is not just okay; it’s the secret ingredient to thriving in our entrepreneurial journeys. So, let’s put down the paintbrush and pick up some collaboration—after all, none of us were meant to tackle it all alone!

Feeling a little overwhelmed by social media? Same. It’s like trying to keep up with a never-ending dance party where you didn’t even choose the playlist. If you’ve been thinking, There’s got to be a better way, I’ve got great news: there is. Enter blogging.

Wait, blogging? Is that still a thing?

YES. And it’s quietly powerful—here’s why you might want to consider swapping your social media hustle for a blog-first approach.

Tired of performing for the algorithm? Here’s your permission slip to stop chasing trends and start creating content that actually connects and serves—no strings attached.

Maybe your website isn't just a bunch of pixels on a screen. Maybe it's the most beautiful digital home of your dreams. Let's just see.

As someone who's walked the path of building a digital home for my community, I know how important it is to have a space that’s not only functional but also supportive. That’s why I created a resource page on my website — not just as a collection of links, but as a thoughtfully curated hub where you can find tools, inspiration, and insights to help you grow your own digital space.

I get it– writing for your website can be an overwhelming task when you don't have a plan and you think about donig it all at once. But here's another way.

Collaborations give us life as entrepreneurs, but we often struggle setting them up so they're as generative and successful as possible

Let’s learn how to upload a custom font to our Squarespace website.

Presence is the foundation of better relationships, better work, and better revenue.