Here’s What Energetic Rejection Looks Like On Your Website
You did it! Your website is live, your digital home is officially open, and you’ve crossed that massive task off your to-do list. Whether you powered through with espresso shots, late-night rosé, or a background binge of your favorite movie (for the 27th time), you deserve a moment to celebrate. Bravo, my friend!
But now that the launch adrenaline has worn off and you’ve had a moment to breathe, it’s time to give your site a closer look. Specifically, to check for signs of Energetic Rejection.
What’s Energetic Rejection, you ask? It’s when visitors come to your site and, rather than feeling welcomed and at ease, they sense that something’s off—like the digital home you’ve created isn’t quite ready for guests. It’s subtle, but it matters. Just as we notice when a physical space feels inviting or awkward, your visitors will pick up on your website’s vibe, too. And if the energy says, “Oops, not quite finished here,” it’s an invitation to click away instead of staying.
Here are a few common signs of Energetic Rejection you might spot on your site—and how to fix them:
1. Broken Links and Placeholder Text
Think of these as the digital equivalent of a front door that won’t open. If someone clicks a link and ends up nowhere, or stumbles across text like “Coming Soon!” or “Lorem Ipsum,” it’s a clear sign that something isn’t ready yet.
Fix it: Do a quick sweep of your site to ensure all links lead somewhere meaningful and replace placeholders with real, polished content—even if it’s simple for now.
2. Visual Overload
Your site might be packed with design elements, but too much happening at once can overwhelm visitors. It’s like walking into a room where every wall is covered with competing artwork—beautiful, but hard to take in.
Fix it: Simplify. Ask yourself, “What’s the one thing I want visitors to focus on here?” and let that guide your design.
3. Confusing Navigation
If visitors can’t easily figure out how to get from Point A to Point B, they’ll likely leave before finding what they need. It’s like hosting a party but forgetting to tell guests where the food and drinks are.
Fix it: Test your site’s navigation like a first-time visitor. Is it intuitive? Can you get to the key pages in three clicks or less? If not, it’s time to streamline.
4. Outdated or Low-Quality Content
You’ve done the hard work of building your site, but what’s on it matters just as much. If your blog posts, images, or details feel stale or mismatched, it’s like offering guests leftovers from last week—they’ll notice.
Fix it: Update your content to reflect your current voice, style, and offerings. Fresh, relevant updates show visitors that you’re active and invested in their experience.
5. An Unclear Call to Action
What do you want your visitors to do? If you’re not guiding them toward a clear next step, they might feel aimless or unsure about why they’re there. It’s like inviting someone over and not telling them where to sit.
Fix it: Make your call to action (CTA) crystal clear. Whether it’s booking a session, signing up for your newsletter, or exploring a product, be bold and specific about what you’re offering.
Taking the time to address these moments of Energetic Rejection doesn’t just improve your website—it transforms it into a space where visitors feel welcomed, understood, and ready to engage. Your site is more than a digital address; it’s a reflection of you and the value you’re offering to your audience.
So, pour yourself another coffee (or rosé), give your site some love, and take pride in creating a digital home that’s truly guest-ready. Trust me, your visitors will feel the difference.