Here’s Who Website Week Is Best For, And Worst For
Your website is more than just a digital placeholder—it’s a space to connect, build trust, and showcase your unique magic. But let’s be honest: not every approach to creating a website is a fit for everyone. Website Week was designed to help the right people—those ready to put thought and heart into their online presence—craft a site that feels authentic and aligned. So, who’s it perfect for? And who might want to sit this one out? Let’s break it down.
Website Week (and Digital Dream Home for that Matter) is Best For:
Entrepreneurs, coaches, and creatives who value connection and want their website to reflect their unique magic.
Those ready to invest a little time and energy in building a site that feels authentic, engaging, and aligned with their brand.
People with some capacity to reflect on what makes their work stand out and who are open to structured guidance.
Folks who understand that their website isn’t just a placeholder—it’s a digital home for their audience.
Anyone who believes in the power of conversation, trust, and design as key to building relationships online.
Those who are curious, collaborative, and willing to learn new skills (or deepen existing ones).
Those who desire to communicate consistently in deep and honest ways that also support their businesses or creative projects.
Those who want their writing to be better than it is today.
Those who want to connect through value-creation and making the right connections, not just through flash sales, discounts, and new product offers.
Those who want a daily writing practice rather than throwing shit up on socials.
Those who want to build a body of work this year and look back on that endeavor with pride.
Those who want to change their relationship to content creation, marketing, and sales.
Those who might want to write a book and who need to tap into their specific genius.
Those who are ready to risk something for these rewards.
Those who want their work to be immediately recognized by the ones who it’s meant to support.
Website Week (and Digital Dream Home for that Matter) is Worst For:
People looking for a quick fix rather than a solid, thoughtful solution.
Those who want to bypass their own genius in favor of cookie-cutter templates that blend in with the crowd.
Anyone who sees their website as an unnecessary formality and just wants to slap something together to “sell, sell, sell.”
Folks with zero capacity (or zero desire) to reflect on their vision or engage in the process.
Those hoping to check out entirely and magically wake up one day with the perfect website.
Anyone deeply committed to the belief that they’re “not creative” or “not tech-savvy” and unwilling to challenge that story.
People who insist everything be easy, cheap, and zero-risk—because real connection and transformation take work.
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