CASE STUDY
laura depalma isabella
COACHING
PHOTOGRAPHY
WEBSITE BUILD
BRAND EXPLORATION
LAURA DEPALMA ISABELLA
Laura was both reluctant and eager to get back to a challenging culinary career. With Ronan now in school, she found herself called more and more to create a business that would combine her education, family roots and culinary resume. A first step in making this vision real would be combining– creatively and confidently –offerings that make visible seemingly diverse elements that make up her vibrant life and career path. Like any new way of seeing the world, a paradigm shift was required to begin the work of building an online home for her business. The task at hand– to bring customers (and family) into her world in a way that offers insight and trust to new ways of cooking, thinking and living while building on her unique family history and various degrees.
“How do I honor who I was and the legacy of what my parents built, while also making space for who this business will allow me to be?”
“This project opened me up to possibilities that could only come from aligned, imperfect action. I learned through experience that showing up is more fruitful than endless studying and preparing. The work is in the doing, and through all of that doing (which was quite uncomfortable at times) I discovered more about my business and brand than I ever could have from trying to understand what other folks are doing online. ”
FROM LAURA:
CHAKRA
kitchen + wellness
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