THE BLOG
FOR COACHES + SERVICE PROVIDERS
Why having a well-designed website helps on your path to sustainable growth
Well-Designed means 3 things to me:
1– It’s a hub for the right client to feel safe and inspired, get immense value and begin to trust you as the expert that you are
2– It’s a place that allows you to be you, and you actually feel comfortable sending people to that digital space as well as being in the stie itself
3– You recognize it as a thoughtful assistant partly because you’ve trained it, but also because it comes with many unique benefits already
LEARN MORE ABOUT MY WEBSITE PHILOSOPHY HERE
ENTREPRENEUR
How Struggling in Architecture School Then Becoming Successful ‘Overnight’ Helped me Develop My Unique Way of Building Websites
Who’s your Website Idol and What Does it Say About How to Design Your Own Site?
CREATIVITY
BUSINESS
POPULAR CATEGORIES
GROWTH
TRAVEL
The Relational Patterns We Bring Into Our Businesses
I don’t think many of realize just how much our way of relating to self and the world will affect our businesses. From my experience of working with hundreds of business owners over 10+ years, I’ve seen it more than not– the false belief that business is about business and not about us. Today, I’m sharing more about why I don’t work this way with my own clients any longer and how working with them to relate differently can make business more sustainable and successful.
Why Knowing What You Want is the Secret to a Website Relationship That Actually Works
The questions you ask shape the results you get. When it comes to building your website, asking the right questions can make the difference between a confusing, stressful process and creating something that truly works for you. In this post, I’m sharing four powerful questions to help you get clear on what you want, so you can build a website that feels like home and serves your audience beautifully.
My End of Year To-Do’s as a Tech Minimalist
Do you ever feel like your digital life is more chaotic than it needs to be? Subscriptions you don’t use, files scattered across your desktop, an email inbox overflowing with unread messages—it can all add up to overwhelm and wasted time.
That’s why I created this simple, effective spreadsheet to help you get organized and start the new year with clarity. It’s designed to make tracking your tools, decluttering your digital space, and staying on top of your subscriptions easy and stress-free.
Designing Spaces for Humans: What Two Very Different Airbnbs Remind Me About Connection
As entrepreneurs and creators, we often move so fast that we forget the most important element of any space—whether it’s a physical home or a digital website: the human experience. When we design purely for efficiency or profit, we create spaces that feel cold and impersonal. But when we slow down and design with intention, focusing on how people will feel when they enter those spaces, we create connections that last. This simple shift changes everything—how people engage, how they remember us, and ultimately, how our businesses grow.
One of the best, most grounding actions you can take for your body and business is writing a blog post.
Entrepreneurship can be anxiety-inducing for so many reasons. You’re constantly putting yourself out there in the public eye, challenging stories you’ve held about yourself, and facing the never-ending pressure of money (enough said). The fear of rejection looms large, and you’re often left feeling like you need to put out 10x the effort you anticipated just to get the results you’re after. Then, there’s the learning curve—everything from tech to money management to business operations—it’s a lot.
All of this can be dysregulating for your body. You might find yourself stuck in a loop of avoidance, overwhelm, stress, worry, frustration, anger, or even disconnection. The daily experience of running your business can easily turn into a cycle of confusion, embarrassment, and disappointment. And guess what? That’s normal. But it’s also why grounding yourself becomes essential. It’s about learning to keep going while staying balanced and calm.
Enter: writing blog posts. Yes, blogging can actually help with all of this.
How We (as Women Founders) Use The DIY Movement To Hold Us Back From Growth
You know that feeling when you dive into a DIY project, convinced you can turn your living room into a Pinterest paradise, only to end up with a half-painted wall and a mysterious pile of screws? As women founders, we often carry the weight of doing it all—taxes, marketing, macrame—while pretending we have it all figured out. But what if we took a step back and embraced our inner beginners? In this post, we’ll explore the quirks of the DIY mindset, uncover common thought traps, and remind ourselves that asking for help is not just okay; it’s the secret ingredient to thriving in our entrepreneurial journeys. So, let’s put down the paintbrush and pick up some collaboration—after all, none of us were meant to tackle it all alone!
Begin your day with blogging– here’s why.
Feeling a little overwhelmed by social media? Same. It’s like trying to keep up with a never-ending dance party where you didn’t even choose the playlist. If you’ve been thinking, There’s got to be a better way, I’ve got great news: there is. Enter blogging.
Wait, blogging? Is that still a thing?
YES. And it’s quietly powerful—here’s why you might want to consider swapping your social media hustle for a blog-first approach.
Service-focused Social Media– A Deeply Relieving Plan for Basically all of us.
Tired of performing for the algorithm? Here’s your permission slip to stop chasing trends and start creating content that actually connects and serves—no strings attached.
Maybe Your Website Isn’t a Website at all.
Maybe your website isn't just a bunch of pixels on a screen. Maybe it's the most beautiful digital home of your dreams. Let's just see.
Here’s why I Have a Resource Page on my Website
As someone who's walked the path of building a digital home for my community, I know how important it is to have a space that’s not only functional but also supportive. That’s why I created a resource page on my website — not just as a collection of links, but as a thoughtfully curated hub where you can find tools, inspiration, and insights to help you grow your own digital space.
Essential Copywriting For Your Website: Writing That I Think Goes a Long Way
I get it– writing for your website can be an overwhelming task when you don't have a plan and you think about donig it all at once. But here's another way.
How to Craft Thoughtful Collaborations: Planning Worksheet and Contract Template for Women Founders
Collaborations give us life as entrepreneurs, but we often struggle setting them up so they're as generative and successful as possible
Let’s upload a Custom Font to Your Squarespace 7.1 Website
Let’s learn how to upload a custom font to our Squarespace website.
Practicing Presence.
Presence is the foundation of better relationships, better work, and better revenue.
How to design a website that your customers love to visit using somatics.
This is a framework that will make website design simpler, easier and more effective for you.
How to hire for help with setting up SEO on your blog and website.
How to hire for SEO help for your new website as an early-stage entrepreneur.
A simple, yet highly-valuable blog post format that is also in alignment with business goals.
This is a truly helpful structure to follow for your blog posts.
A very common mistake early-stage entrepreneurs make when hiring consultants and coaches– plus four free email scripts to help you navigate hiring.
I see this mistake (in thinking) over and over and over again in early-stage entrepreneurs.
In 2022, I became a Digital Nomad and my first stop was Turkey.
In 2022, I sold everything and became a digital nomad. My first stop was Turkey.
A simple guide to Digital Decluttering
A Simple 6-Step Guide to Digitally-Decluttering and Creating Some Calm and Clarity from Chaos
Before you scroll any further... Hi! I'm Steph Sheldon, a content architect and creative director currently calling Chicago home, though my journey has taken me from 15 years in Cleveland to an 18-month adventure in Turkey.
My world revolves around designing and producing websites filled with content that's not just seen but felt. With a background in architecture, a knack for DIY, the experience of founding a fast-growth startup, and a heart dedicated to business coaching, I dive into photography as my personal escape and expression.
My greatest joy comes from helping people—especially women founders—uncover and express their true selves online and through their digital products, peeling away the layers of social conditioning that have kept their authentic selves hidden. I'm honored you've stepped into my digital home and studio, a place where creativity meets business in a dance designed just for you.
As someone who believes creativity is not just a talent but a fundamental human right, I see our creative blocks as the result of a world that hasn't always welcomed our brilliance. Here, loving our uniqueness is our strength, while the pressure to conform has too often dimmed our individual lights in exchange for safety in numbers. But it's our differences that make us thrive.
So, I invite you to dive into the blog or sign up for a creative consultation. Let's work together to break free from what's holding you back and move towards the work that's always been meant for you.
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