A Compelling AF Way to Attract the Right Clients Is to Just Show Up Consistently Speaking About the Thing You’re Absolutely Obsessed With and Let People Follow Their Instinctual Attraction to You
The humans who my body finds most intellectually attractive are the ones who fuck with their craft like I’m not watching. It’s intoxicating. Like I’ve accidentally stumbled into a secret performance, something sacred and private, and now I’m in the audience, wide-eyed, thinking: How did I get so lucky to witness this?
It’s this feeling—this electric, gut-level certainty—that makes me scream, internally and externally: THIS IS FOR ME. THIS IS FOR ME. THIS IS FOR ME.
When someone is deeply immersed in their own relationship with their work, not focused on what they can get from the world but on what they can create within their own orbit, it’s magnetic. It’s like a gravitational pull that’s impossible to resist. They’re not begging for attention; they’re so obsessed with their craft that attention is simply a natural byproduct.
Recent Encounters That Gave Me That Full-Body YES
The Experience: A bakery in a small town in Southern France, where every loaf of bread felt like it was baked as a love letter to the craft itself. Oh, and it also happened to be part floral shop, part British tea house, part vintage wonderland.
The Reason: Because the owner thinks more about their craft than they think about us. Not in a dismissive way—in the way that artists do. You can feel it. It’s in the textures of the bread, the arrangement of the flowers, the tea set selection. You walk in and think: This person knows.
The Experience: A vintage store in Avignon, France. Each corner of the shop was curated with such specificity, it felt like stepping into someone’s dreams.
The Reason: They were themselves—so very much themselves. Every sign, every tag, every vignette screamed: We’re experts, and we’re enthusiasts. Welcome to our world.
What We’re Really Looking For
A lot of us, whether we realize it or not, are searching for creativity that doesn’t center capitalism. Creativity that isn’t simply a means to extract money. We’re drawn to people who create not to please us, but to satisfy their own obsession, their own deep curiosity.
When someone’s work is created with us in mind—with the sole purpose of “converting” us into buyers—it feels calculated, hollow. But when it’s created for them, for the sheer joy of their process, it becomes art. It becomes irresistible.
This works because so much of what’s out there is centered on the strategy of capitalist extraction—carefully designed to not give too much and ruin a profit margin. It’s so careful, so restrained, that it stops being about the art altogether. Instead, it signals that the product is diminished because the creator decided it was worth it to compromise the art in service of profit.
On the flip side, there’s a sense of safety in observing something that would have been created whether we showed up or not. It’s an entirely different energy. It’s the opposite of the one-night-stand style of creation: done only for the moment, only to get something. That kind of creation often leaves us feeling used, like the moment we’ve handed over our money, we’re forgotten. But when we encounter someone who is invested in their craft as a lifelong love affair, it feels stable, enduring, and real—like we’re witnessing something deeply alive and authentic.
There’s something undeniably compelling about watching someone experience pleasure—pleasure that has nothing to do with us. The authenticity of being de-centered in favor of someone’s deep relationship with their craft? That’s the kind of attraction we can’t fake.
What This Means for You
If you’re a creator, an entrepreneur, or someone trying to connect with the right audience, stop centering your work around what you think they want. Instead, let it be about what you want—what you’re curious about, what you’re obsessed with. Let it be a love affair between you and your craft. Let the audience feel like they’re sneaking a peek at something rare and private.
When you show up consistently, invested in your craft, alive in your exploration, you’re signaling something important to the world: This is high-quality. This is special. This is unique. This is alive.
And that’s exactly what people want to buy. Not something mass-produced for maximum extraction, but something singular, something they can’t find anywhere else. Something that’s steeped in your obsession, your joy, your magic.
So, go. Speak about the thing you’re absolutely obsessed with. Show up for it. Let your audience find their way to you, guided by the same full-body YES that drew you to your craft in the first place.