THE BLOG
FOR COACHES + SERVICE PROVIDERS
Why having a well-designed website helps on your path to sustainable growth
Well-Designed means 3 things to me:
1– It’s a hub for the right client to feel safe and inspired, get immense value and begin to trust you as the expert that you are
2– It’s a place that allows you to be you, and you actually feel comfortable sending people to that digital space as well as being in the stie itself
3– You recognize it as a thoughtful assistant partly because you’ve trained it, but also because it comes with many unique benefits already
LEARN MORE ABOUT MY WEBSITE PHILOSOPHY HERE
ENTREPRENEUR
How Struggling in Architecture School Then Becoming Successful ‘Overnight’ Helped me Develop My Unique Way of Building Websites
Who’s your Website Idol and What Does it Say About How to Design Your Own Site?
CREATIVITY
BUSINESS
POPULAR CATEGORIES
GROWTH
TRAVEL
The Relational Patterns We Bring Into Our Businesses
I don’t think many of realize just how much our way of relating to self and the world will affect our businesses. From my experience of working with hundreds of business owners over 10+ years, I’ve seen it more than not– the false belief that business is about business and not about us. Today, I’m sharing more about why I don’t work this way with my own clients any longer and how working with them to relate differently can make business more sustainable and successful.
Why Knowing What You Want is the Secret to a Website Relationship That Actually Works
The questions you ask shape the results you get. When it comes to building your website, asking the right questions can make the difference between a confusing, stressful process and creating something that truly works for you. In this post, I’m sharing four powerful questions to help you get clear on what you want, so you can build a website that feels like home and serves your audience beautifully.
My End of Year To-Do’s as a Tech Minimalist
Do you ever feel like your digital life is more chaotic than it needs to be? Subscriptions you don’t use, files scattered across your desktop, an email inbox overflowing with unread messages—it can all add up to overwhelm and wasted time.
That’s why I created this simple, effective spreadsheet to help you get organized and start the new year with clarity. It’s designed to make tracking your tools, decluttering your digital space, and staying on top of your subscriptions easy and stress-free.
Designing Spaces for Humans: What Two Very Different Airbnbs Remind Me About Connection
As entrepreneurs and creators, we often move so fast that we forget the most important element of any space—whether it’s a physical home or a digital website: the human experience. When we design purely for efficiency or profit, we create spaces that feel cold and impersonal. But when we slow down and design with intention, focusing on how people will feel when they enter those spaces, we create connections that last. This simple shift changes everything—how people engage, how they remember us, and ultimately, how our businesses grow.
One of the best, most grounding actions you can take for your body and business is writing a blog post.
Entrepreneurship can be anxiety-inducing for so many reasons. You’re constantly putting yourself out there in the public eye, challenging stories you’ve held about yourself, and facing the never-ending pressure of money (enough said). The fear of rejection looms large, and you’re often left feeling like you need to put out 10x the effort you anticipated just to get the results you’re after. Then, there’s the learning curve—everything from tech to money management to business operations—it’s a lot.
All of this can be dysregulating for your body. You might find yourself stuck in a loop of avoidance, overwhelm, stress, worry, frustration, anger, or even disconnection. The daily experience of running your business can easily turn into a cycle of confusion, embarrassment, and disappointment. And guess what? That’s normal. But it’s also why grounding yourself becomes essential. It’s about learning to keep going while staying balanced and calm.
Enter: writing blog posts. Yes, blogging can actually help with all of this.
How We (as Women Founders) Use The DIY Movement To Hold Us Back From Growth
You know that feeling when you dive into a DIY project, convinced you can turn your living room into a Pinterest paradise, only to end up with a half-painted wall and a mysterious pile of screws? As women founders, we often carry the weight of doing it all—taxes, marketing, macrame—while pretending we have it all figured out. But what if we took a step back and embraced our inner beginners? In this post, we’ll explore the quirks of the DIY mindset, uncover common thought traps, and remind ourselves that asking for help is not just okay; it’s the secret ingredient to thriving in our entrepreneurial journeys. So, let’s put down the paintbrush and pick up some collaboration—after all, none of us were meant to tackle it all alone!
Is there room for joy in business?
How has making joy the center of my business lead to such overwhelming success? Read up and find out.
How I finally made my business a dream (for me).
I kinda hated and resented my business for most of the entirety of it until now. I mean, it was a wild ride but it tested me to the limit and now I FINALLY feel like I’m an actual business owner. I think that sticking with something for the long haul is what unlocks its potential. Committing is the key.
Before you scroll any further... Hi! I'm Steph Sheldon, a content architect and creative director currently calling Chicago home, though my journey has taken me from 15 years in Cleveland to an 18-month adventure in Turkey.
My world revolves around designing and producing websites filled with content that's not just seen but felt. With a background in architecture, a knack for DIY, the experience of founding a fast-growth startup, and a heart dedicated to business coaching, I dive into photography as my personal escape and expression.
My greatest joy comes from helping people—especially women founders—uncover and express their true selves online and through their digital products, peeling away the layers of social conditioning that have kept their authentic selves hidden. I'm honored you've stepped into my digital home and studio, a place where creativity meets business in a dance designed just for you.
As someone who believes creativity is not just a talent but a fundamental human right, I see our creative blocks as the result of a world that hasn't always welcomed our brilliance. Here, loving our uniqueness is our strength, while the pressure to conform has too often dimmed our individual lights in exchange for safety in numbers. But it's our differences that make us thrive.
So, I invite you to dive into the blog or sign up for a creative consultation. Let's work together to break free from what's holding you back and move towards the work that's always been meant for you.
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