CASE STUDY
candace papotto
COACHING
PHOTOGRAPHY
SOCIAL DESIGN
WEBSITE BUILD
BRAND EXPLORATION
CANDACE PAPOTTO
With a thriving real estate business commanding her focus, Candace didn’t have time or creative inspiration to finish her website. We decided to turn that into a directive– build a website that would support her like a savvy assistant and become a space where she loves showing up.
The renovation became two things: a brand realignment and a functional upgrade that will support existing and future clients.
Shifting from an overly professional tone to a relaxed, refined style, the site is now a space that perfectly reflects (and inspires) its chief creative.
“It’s tough to motivate yourself to be creative, you can’t just tell yourself, ‘be creative right now!’
But someone else can inspire you. Together, we made this process fun. I’m really proud of what we created!”
“In our three-month collaboration, Steph's expertise in copywriting and design was invaluable. Her guidance in blog post writing and her role as a second set of eyes on the project were instrumental. I had built my website to a point, but was struggling putting the finishing touches on it and pushing publish. Steph's structured approach demystified the process, making it manageable, clear and exciting. Together, we refined my site into a style that truly represents me, resulting in a project that fills me with pride and offers my clients an exceptional experience.”
FROM CANDACE:
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