THE BLOG
FOR COACHES + SERVICE PROVIDERS
Why having a well-designed website helps on your path to sustainable growth
Well-Designed means 3 things to me:
1– It’s a hub for the right client to feel safe and inspired, get immense value and begin to trust you as the expert that you are
2– It’s a place that allows you to be you, and you actually feel comfortable sending people to that digital space as well as being in the stie itself
3– You recognize it as a thoughtful assistant partly because you’ve trained it, but also because it comes with many unique benefits already
LEARN MORE ABOUT MY WEBSITE PHILOSOPHY HERE
ENTREPRENEUR
How Struggling in Architecture School Then Becoming Successful ‘Overnight’ Helped me Develop My Unique Way of Building Websites
Who’s your Website Idol and What Does it Say About How to Design Your Own Site?
CREATIVITY
BUSINESS
POPULAR CATEGORIES
GROWTH
TRAVEL
My End of Year To-Do’s as a Tech Minimalist
Do you ever feel like your digital life is more chaotic than it needs to be? Subscriptions you don’t use, files scattered across your desktop, an email inbox overflowing with unread messages—it can all add up to overwhelm and wasted time.
That’s why I created this simple, effective spreadsheet to help you get organized and start the new year with clarity. It’s designed to make tracking your tools, decluttering your digital space, and staying on top of your subscriptions easy and stress-free.
Designing Spaces for Humans: What Two Very Different Airbnbs Remind Me About Connection
As entrepreneurs and creators, we often move so fast that we forget the most important element of any space—whether it’s a physical home or a digital website: the human experience. When we design purely for efficiency or profit, we create spaces that feel cold and impersonal. But when we slow down and design with intention, focusing on how people will feel when they enter those spaces, we create connections that last. This simple shift changes everything—how people engage, how they remember us, and ultimately, how our businesses grow.
In 2022, I became a Digital Nomad and my first stop was Turkey.
In 2022, I sold everything and became a digital nomad. My first stop was Turkey.
Miami mini guide.
5 days spent in sunny Miami Beach. Here’s a look at where to eat, shop, hang, drink (and even work).
Travel: Up North.
Sometimes you’ve just got to get out of your element. Or back into one that you used to inhabit to remind yourself how far you’ve come. I grew up in Michigan, on the east side of the state. I had long planned to visit the Sleeping Bear Dunes and The Grand Hotel but never really made time for it. The visits proved to be both surprising and unsurprising, charmingly authentic and touristy-fake. At times I found myself taking long, slow exhales. Breathing in the cool, crisp forest air. At other times, this world felt foreign and scary and like I was stepping into the past (not in a good way). I found a lot of things that provided inspiration, as well as introspection. I think that’s what travel is meant to do! Here’s a look at what I did, where I went and what I thought.
Before you scroll any further... Hi! I'm Steph Sheldon, a content architect and creative director currently calling Chicago home, though my journey has taken me from 15 years in Cleveland to an 18-month adventure in Turkey.
My world revolves around designing and producing websites filled with content that's not just seen but felt. With a background in architecture, a knack for DIY, the experience of founding a fast-growth startup, and a heart dedicated to business coaching, I dive into photography as my personal escape and expression.
My greatest joy comes from helping people—especially women founders—uncover and express their true selves online and through their digital products, peeling away the layers of social conditioning that have kept their authentic selves hidden. I'm honored you've stepped into my digital home and studio, a place where creativity meets business in a dance designed just for you.
As someone who believes creativity is not just a talent but a fundamental human right, I see our creative blocks as the result of a world that hasn't always welcomed our brilliance. Here, loving our uniqueness is our strength, while the pressure to conform has too often dimmed our individual lights in exchange for safety in numbers. But it's our differences that make us thrive.
So, I invite you to dive into the blog or sign up for a creative consultation. Let's work together to break free from what's holding you back and move towards the work that's always been meant for you.
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