Technical Team vs Growth Team

If you’re growing a creative small business, you’ll no-doubt find yourself hiring a team. And even if you’re not hiring anyone, you’ll end up having to structure your own work so you’re working ON the business and IN the business equally- or close to it.

So what does that mean?

Technical Work: QUALITY, EFFICIENCY, INTEGRITY

• The work you need to do to deliver on the business you run

• The work you need to do to comply with regulations (taxes / permitting / insurance, etc)

• The work you / your team does within their own position that is technically-related to a certain job position

Growth Work: VISION, PLANNING, MINDSET

• The work you do to grow your own mindset + achieve goals

• The work you do planning for growth or more sales

• The work you do to set your team / business apart from others (internally)

• The work you do marketing your products to more and more people

In our business, our Technical Team is made up of:

• Event Experts

• Membership Management Experts

• Business Incubator Experts

• HR / Team Management Experts

• Financial Experts

• Carpentry Experts

• Hospitality Experts

• Website Experts

And our Growth Team is made up of:

• Visionary CEO

• Visionary CFO

• Sales + Marketing Director

• Mindset Coach

The thing about us is that we don’t have one person per position. When you’re in a startup you need to divide that work between whoever you have on hand, even if that’s just you. That’s why being the founder of a fast-growth startup is so exhausting. Or it can be. It usually is. We’re not well practiced at this work, and there’s a lot of it to get good at.

Regardless of where you’re at in your business, you’ll want to care about Quality, Integrity & Efficiency (Technical work) AND Vision, Planning & Mindset (Growth work) IF you want to be the best in your business- or grow significantly (in team or sales).