Understanding the Algorithm and Creating Meaningful Marketing.

Hi Friends! This feels really big to me. I have been writing and creating content for about 10 years and have honestly never bothered to create any sort of structure- until NOW. And instead of it taking you 10 years to get to a place where you can get some traction with your marketing, you can do it in about 10 minutes. It’s wild.

So, let’s make friends with The Algorithm so that we’re not just spending our precious time creating content that gets lost in the social media stratosphere instead of landing in the feed of someone it can actually help. Are you ready? Great!

There are three fundamental desires that I hear from Women Founders who are consistently pushing publish:

1. They want their posts to be seen.

2. They want engagement on their content.

3. They want the algorithm to work for them so that they don’t feel they’re just throwing content out into the void and wasting their time.

And there are three struggles they bring along with those desires, too:

1. They lack consistency.

2. Their products and services are high quality but their content isn’t.

3. They aren’t committed to the process and instead want a solution that helps them avoid all discomfort in the fastest way possible.

My biggest piece of advice here is to approach this process with an open and committed mindset. Stop looking for the one trick you need that will get you out of all your discomfort and deliver you high engagement overnight. It’s impossible. And when you’re focused on THAT you’re not focused on the folks you’re in a relationship with– your customers, collaborators and community.

So, before we begin, I find it’s important and profoundly helpful to do a mindset check.

1. Start with believing in the possibility of your desired results.

2. Support that belief with your energy, emotions and actions.

3. Take breaks to get back into your results-aligned mindset instead of working while you’re frustrated, confused or annoyed.

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A simple understanding of The Algorithm.

Take a deep and excited breath with me. And let’s go!

Now, the foundation for all of our results is based in Building Meaningful Connections. We can’t approach our work from a selfish place and think it’s going to be relevant to other people. Creating strong bonds with our community is like setting the stage for meaningful engagement again and again. I missed the boat initially on how important relationships are to business success, and I will not make that mistake again.

Because I’m into Branding everything, from my dinners to my dog’s everyday life, I decided to call this process The Slow Startup Content Flow: Recognize, Relieve, Inspire.

• Imagine "Recognize" as the earnest eye contact that pauses their scrolling and helps them feel seen.

• "Relieve" delivers an answer or option that they’ve been secretly hoping to find, which encourages them to exhale and feel safe.

• And "Inspire" (this is where the magic happens!) invites them to take action on behalf of their own desires in a way that feels right. And when they take action that shows The Algorithm that your content is relevant.

Now, let's talk about the heart of the matter: Relevance. You can also think of this as High Quality or High Value. Because when someone finds something high value, they engage with it. They often share it or save it. They take ACTION that The Algorithm notices. But you’ve got to have consistency. Which means you’ve got to show up and Push Publish consistently to get that benefit. The Algorithm game is pay-to-play, and you pay by spending time creating highly valuable content for your folks.

So, what do you think? Are you ready to understand the system and improve your Customer-Focused Content Game? Spend a month with me and here’s what we’ll create:

1. Your posting schedule

2. Your posting template

3. Your voice and tone

4. Your high value offer

Just click that Monthly Coaching button below and you’ll be on your way to truly connecting, serving and making sales with your marketing.

Hi, I’m Steph.

Over the past 10+ years, I've been immersed in creating, sharing, and nurturing my own business. It's been my main source of support, along with the occasional credit cards and loans to keep things going. Why am I sharing this? Well, my journey has always carried significant weight. Without the fallback of a partner, family safety net, or a traditional day job, my business has been my unwavering foundation. This has shaped my approach, making my commitment resolute and unwavering.

But why am I laying this out for you? Because I'm all in. My journey is marked by a deep sense of purpose. There's no room for half-hearted efforts. I've had to step up, dig in, and make things happen because there's been no backup plan for me. This has influenced my perspective significantly. When life's demands are pressing, there's no space to let emotions veer me off track. It's been about keeping the essentials covered – bills, housing, health – and yes, the essential ingredient of joy.

Let's be honest; joy isn't just a luxury in my world. Even though society might suggest otherwise, it's an integral part of my equation for a fulfilling life. It's right there alongside the basic necessities, seamlessly woven into the fabric of my journey. So, when I share advice, it's not just pragmatic – it's grounded in reality while maintaining that spark of joy. My journey started long before Instagram's spotlight, and now, it's a pleasure to connect with you!

I'm excited to get to know you and engage in discussions that blend authenticity with that touch of delight. Let's converse, let's discover, and let's navigate this path together – because honestly, we've got the capacity to thrive!