How & Why to Curate a High-Quality, Unique-to-You Content Library for Your Business & Brand.
Crafting content that grabs and keeps attention is foundational for digital success. It's the bedrock supporting the growth of your email list, digital courses, and marketing strategies—much like a solid foundation supports a dream house, allowing it to rise confidently.To elevate your content creation game and truly captivate your audience, integrating personalized visual elements and ensuring a seamless user experience on your website are crucial steps. Let’s delve into strategies that can set your content apart, making it not only relevant and engaging but also uniquely yours.
What is a Content Library and Why Does it Matter?
A Content Library is a collection of photography curated specifically for your brand style that also speaks to your ideal customer and makes your own content-creation and marketing easier.
Having a High-Quality Content Library–
1. Makes creating high-quality marketing easier, quicker & more effective
When you invest in a style of photography and plan out a shoot to get a varied set of photos (not all with the exact same look and feel) you’ll have an easier time creating marketing and it will all look high-quality and connected.
2. Sets you apart in the market
It’s very clear who is investing in High-Quality, Styled Brand Shoot and who isn’t. And here’s the thing– it doesn’t have to be really expensive. I’ll get into that below.
3. Increases the overall conversion rate of your marketing and website
When your ideal customer finds their way to your marketing or site, they will appreciate that you took the time and energy to offer a curated experience for them. It’s sort of like reading a magazine that knows itself from cover-to-cover. It’s a pleasant experience for our body- it increases our capacity and helps the actual content find its way to where its supposed to go. In other words, people are more likely to read articles that feel actually crafted by hand, rather than manufactured by a bot for SEO only.
4. Helps your ideal client like, know and trust you in less time
I can’t stress the importance of a potential client knowing, liking and trusting you. And this work is lead by YOU– not them. You’re putting in the effort for them to feel drawn to you versus them doing the work. Remember, they have a million other things going on and many other options in our world. Why is YOUR site / product / content the one that they should be spending their time and money on? That’s on you to solve, not on them.
Embarking on the journey to visually capture the essence of your brand is not just exciting; it's a crucial step in sharing your story with the world. Here's a simple guide to make this process as joyful and effective as possible:
Finding Your Visual Storyteller: Start by seeking out a photographer whose specialty is Brand Photography. It's essential that their artistic style resonates with you and aligns with the vision you have for your brand.
Creating Your Vision Board: Dive into the fun part – curate a Pinterest Board filled with images that spark joy and inspiration for you. These are the types of images you envision representing your brand, serving as a visual language for your story.
Crafting Your Ideal Shot List: This list is your storyboard, a guide for your photographer. Share this with them when discussing your needs. It helps in fine-tuning your package and ensures you both plan effectively for the magic you're about to create together.
PRO-TIP: Variety is the spice of life – and your photo library! When planning your shots, aim for diversity. Avoid filling your list with similar poses or settings. Imagine creating a vibrant tapestry of images, each uniquely contributing to the narrative of your brand. This approach not only enriches your visual content but also deeply supports the Know, Like, Trust framework, inviting your audience into a multifaceted understanding of who you are.
Remember, each image is a chapter of your story, inviting your audience closer into the world you've crafted. Enjoy this creative process!