DITCH THE WEBSITE DRAMA AND LAUNCH A DIGITAL HOME YOU ACTUALLY WANT TO SHARE WITH YOUR CLIENTS!
WEB
SITE
WEEK
JANUARY 27-31, 2025
Website Week is the week we take one week together to focus a big chunk of time and energy on the work of getting our websites updated, renovated, built for the first time, redesigned, re-invisioned and just aligned with who we are now and what we’re offering now. This work can be frustrating and annoying but it can also be freeing and fun and that’s what I’m here to show you.
WEBSITE WEEK 2025The Problem: Your Website Isn’t What You Want it to be– and You’re Over It
You want a website that you’re proud to share with everyone—clients, customers, collaborators, and maybe even your parents (so they can finally get how you make money). You want something that feels like you and serves as a true resource your clients can rely on. But right now, it’s just not there.
Here’s what’s tripping you up:
You get Overwhelmed, and That’s Totally Reasonable Based on all the Conflicting and Confusing Information out There.
Creating a website can feel like an impossible task. You’ve likely tried patching things together—borrowing ideas, using templates—but it hasn’t come together in a way that feels exciting or aligned. That’s totally normal and incredibly common.
You Haven’t Been Taught how to Design With Your Client at the Center of the Project.
It’s easy to focus on how stressful the process feels instead of thinking about how the website serves your audience. A great website bridges the gap between your work and the people it’s meant to reach, but it’s hard to know how to create that connection on your own.
You’re Experiencing a lot of Foundational Confusion, Especially When it Comes to the Writing.
You might not feel totally clear about how your website should represent you. Without that clarity, it’s tough to create something that feels true to who you are, and it can be even harder to communicate that to someone else.
You Don’t Realize That There’s a Clear Structure to Follow and so You’re Beginning in the Middle Again and Again and Again.
Jumping into tools, platforms, or design decisions before nailing down strategy or clarity is a common challenge. This backwards approach often leads to frustration and a site that still doesn’t feel “right,” no matter how much time you spend on it.
Unfortunately, no Designer Lives Inside Your Head and so Hiring a Professional Rarely Works, Either.
Hiring someone to build your site might seem like the solution, but if you don’t provide a clear Creative Brief, they’re left to guess. That vision has to come from you, and without it, even the best designer can’t create a site that truly reflects your brand and goals.
The Solution: Chill Out a bit and Learn Some Basic Framework That We’re Taught in Design School
The good news? Building a website that feels aligned and serves your clients is absolutely possible—and it doesn’t have to be overwhelming. By taking a step back and learning some simple design principles, you can approach your site with clarity, purpose, and confidence. These foundational strategies aren’t about fancy tools or complicated techniques—they’re about creating a framework that works for you and makes the process not only manageable but enjoyable.
Let’s break it down.
Start with Clarity Instead of Diving Head First into Chaos.
We’ll strip away the noise and focus on a simple, step-by-step process to build your website. Forget about patching things together or juggling conflicting advice—you’ll learn how to approach the project with confidence and ease.
Learn how to Shift Focus to Your Client & Customer.
You’ll learn how to put your client’s needs at the heart of your website. Through thoughtful exercises, we’ll figure out exactly how your site can serve them while still reflecting you. This connection is what transforms a website from “meh” to meaningful.
Build Clarity Before you Write a Single Word by Answering Some Powerful Questions First.
We’ll take the time to figure out what your website needs to say—and why—before you start writing. Using a proven framework, you’ll get clear on how your site represents you and supports your clients, making the writing process much easier (and dare I say, fun!).
Follow a Simple, Repeatable Structure.
Designing a website doesn’t have to feel like starting from scratch every time. I’ll teach you a framework that covers everything from strategy to design, so you can stop spinning in circles and start building with purpose.
Learn how to Write a Compelling Creative Brief.
A great website starts with a clear vision—and only you can provide that. You’ll learn how to craft a Creative Brief that communicates your ideas effectively, so whether you’re building the site yourself or hiring help, the result feels like it came straight from your heart and mind.
WEBSITE WEEK 2025APPROACHING WEBSITE DESIGN THIS WAY MAKES CREATING 99% EASIER
PHASE ONE
Clarity, Then Copywriting
We spend all of our Live Time together doing this very fundamental work. That means that from January 27-31, we’re hyper-focused on getting you clear and starting some basic copywriting. That basic copywriting unlocks what we need to start part two, which is Site Architecture.
PHASE TWO
Digital Architecture & Simple Structure
You’ll get modules walking you through this work, and you’ll get access to them for an entire month! Here’s where you’ll decide which platform is best for you and what specific needs or requirements you have for your specific site.
PHASE THREE
Optimizing for Business
Follow the modules to learn how to use the power of digital tech (and good sense and hospitality) to make the most out of your website. Here’s where I go over specific integrations, setting up Lead Magnets, Automations & more.
Here’s what you’re going to learn in website week
By mastering the foundational tools and mindset needed for great website design, you’re not just building a site—you’re building confidence in your ability to communicate your value and grow your business. Website Week isn’t just a project; it’s a transformation.
PHASE ONE– THE MOST IMPORTANT & THE STUFF MOST PEOPLE SKIPHow to Create Website You’re Excited to Share:
No more cringing when someone asks for your link. You’ll feel confident sending your clients, collaborators, and even your parents to your site, knowing it reflects your work and your vision.
How to Get Clear on Your Message and Vision:
You’ll know exactly what your site needs to communicate and how to align it with your goals and audience. That foundational clarity will make every decision—from writing copy to choosing visuals—easier and more impactful.
PHASE TWO– STRATEGY FROM ARCHITECTS & DESIGNERSA Strategic Framework That Simplifies the Process:
Instead of starting in the middle or chasing endless edits, you’ll follow a straightforward structure that makes designing and maintaining your site feel achievable and stress-free.
Skills You Can Use Again and Again:
Whether it’s refreshing your homepage, adding a new service, or creating a brand-new site in the future, you’ll know how to approach each task with confidence and creativity.
PHASE THREE– GOING FROM ROUGH DRAFT TO REFINEDHow to Design a Website That’s a True Resource for Your Clients:
Your site will do more than just look good—it’ll work for your audience, making it easy for them to understand your value, connect with your offerings, and take action.
A Totally Different Way to Approach Creativity, Tech and Websites:
You’ll leave with a mindset that embraces simplicity, strategy, and ease, allowing you to tackle creative and tech projects without the usual overwhelm.
The Schedule & Structure
January 27-31, 2025
Live Calls Daily January 27-31 from 10-11:30am CST (Instruction for 1 hour, Q&A and Live Coaching for 30 minutes
Access to Website Week Modules for the entire month of February
Live 2-Hour Tech Support Call on Sunday, February 16
OPTIONAL UPGRADE–
If you think you’d benefit from 1:1 Support during Website Week (1/27-1/31) I’ll be offering that for 5 clients.
We’ll have our own 1:1 Call Daily
You’ll get to reach out to me via Voxer for support all week
I’ll do an audit of your site with you– Visual, Structural, Technical and tell you what I’d correct if I was taking on you on as one of my Website Design Clients
January 2025
February 2025
It’s time to get your best creative work out there living in the world.
HELLO, FELLOW FOUNDERS!
COPYWRITING, WEBSITES, MARKETING, PRODUCTS + OFFERS & MORE
Check out my latest Free Tool + Training Below
FREE 20-MINUTE CANVA SETUP GUIDE + TRAINING
Set your Canva up like a professional designer and make creating your best work simpler and faster.
SET UP YOUR CANVA IN ONE AFTERNOON & MAKE YOUR MARKETING LIFE EASIER
WHY IT PAYS TO INVEST TIME + MONEY ON BETTER CREATIVE WORK:When You Stand Out From The Crowd and Connect Genuinely with More of The Right Clients & Collaborators– Your Business Grows Steadily & Sustainably
STANDARDIZE + SIMPLIFY YOUR DESIGN PROCESS & GET BETTER RESULTSDesign that is high-quality, more unique and tailored to your client will perform better.
DESIGNED WITH BUSY & BOOKED COACHES, CONSULTANTS & CREATIVES IN MINDAre you an inspired founder in Growth Mode*? This website framework was designed for YOU.
BUSY, BOOKED, THOUGHTFUL FOUNDERS WHO WANT TO AVOID BURNOUT AND BUILD STEADY, SUSTAINABLE REVENUE THAT CONTINUES TO GROW KNOW THAT THE RIGHT PARTNERS PROVIDE SUPPORT FOR WHERE THEY ARE AND FOR WHERE THEY ARE HEADED. I DESIGNED THIS WEBSITE FRAMEWORK FOR THOSE OF US WHO ARE COMMITTED TO RUNNING BUSINESSES THAT SUPPORT US AND OUR CUSTOMERS & CLIENTS EQUALLY AND WHO WANT TO CREATE THE CAPACITY FOR MORE ABUNDANCE.
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